From Queen Bey to Stormzy: 5 celebs building their empires in big ways

He's already well and truly dominated the music biz and now it seems Stormzy has set his sights on taking over our wardrobes. Oh, and our bathroom shelves. Confused? Allow us to explain...

The Gang Signs & Prayer artist has filed a trademark application registering his name across Europe and, while the trademark is still pending, word on the street is that Big Mike's aim is to take over the clothing and cosmetics game. We'll have one Stormzy sweatshirt and a few Merky moisturisers, plz!

Surely he's got to start making boots, right? So. Many. Slogan. Opportunities.

Genius ideas aside, while Stormzy branching out into uncharted territory is exciting, it's nothing new. Celebrities capitalising on their fame, their phrases and their favourite things is a tale as old as time. From RiRi's rumoured vineyard plans to Taylor Swift's affinity for a catchphrase, here are the trademarks helping the stars send their empires soaring...

The internet lost its sweet mind earlier this week after discovering that a trademark had been filed for 'FENTY Estates Wine and Spirits Company'. Cue the world collectively jumping to the conclusion that, after ruling over our wardrobes and our faces (Fenty x Puma and Fenty Beauty, respectively), Rihanna was work, work, work, work, working on filling our liquor cupboards. She's basically saintly at this point, right?

Alas, despite RiRi's love for wine being more than well documented (a quick google image search of 'Rihanna wine' will throw up endless photos of Bad Gal carting around a glass of vino on the streets) it turns out that she is not the person behind the trademark filing. Gutted? Us too.

The confusion arose because Rihanna's company, Roraj Trade LLC, has trademarked a lot of Fenty-centric things in the past. From Fenty Beauty by Rihanna to Fenty 88 (a hosiery and lingerie brand, apparently) to Lavender by Fenty (your potential future go-to for bandanas, belts and headbands) to House of Fenty (lotions and potions aplenty), it seems as though RiRi has truly covered all bases (and faces).

Taylor Swift is no stranger to the trademarking biz. Indeed, as far as stars go, Tay is pretty well-versed in the process that ensues when you try locking down a lyric. Here's what she's attempted to secure so far, to varying degrees of success:

'Swiftmas' (the time of the year we ordinarily refer to as Christmas, unless you're a fervent Swiftie and revel in watching Tay dish out presents to her fans left, right and centre); 'Blank Space'; 'and I'll write your name'; '1989' (a success!); 'Shake It Off' (another success!); 'Players Gonna Play' (another success!) and, finally a pending application for 'Reputation'.

Moral of the story: be careful which Tay Tay lyric you decide to print on a t-shirt.

Justin Bieber has been in the music biz since he was just 13 years old, so we're not at all surprised that he's racked up a fair few trademarks in his time.

From the now-defunct 'Swaggie' and 'What's Hattinin' (yeah, we're not sure either) to 'Bieber Fever' (a no-brainer) and 'Justin Bieber's Girlfriend' (he's in the perfume biz, don't you know?!), the Biebs is almost as prolific as T Swizzle when it comes to securing phrases. Almost.

Celebrities rushing to trademark their children's names might seem like a cynical move but there was nothing cynical about the reasoning behind Beyoncé and JAY-Z's move to trademark 'Blue Ivy'. Speaking to Vanity Fair in 2K13, Hov elaborated on their decision...

"People wanted to make products based on our child’s name. You don’t want anybody trying to benefit off your baby’s name. It wasn’t for us to do anything; as you see, we haven’t done anything."

Fair dos, guys. Turns out that a company already existed under the moniker Blue Ivy long before the heiress to the Carter-Knowles kingdom was born but Bey and Jay prevailed, instead trademarking 'Blue Ivy Carter'. Naturally, they've since gone on to trademark 'Sir Carter' and 'Rumi Carter'.

While Yonce and Jay might not have plans to use the trademarks just yet, they're usable for things such as fragrances, cosmetics and skincare products. Add those to Bey's already extensive list of trademarks - 'BEYGOOD', 'BEYHIVE' and the unlikely 'Blackbird' (a trademark supposedly covering products such as salad dressings, marinades and barbecue dressings) - and it's no surprise she's called Queen B.