BBC THREE Autumn 2006

BBC THREE Cross Platform

Red Button

 

BBC THREE is innovating across digital platforms in a way the market isn't – the Red button is alive and kicking on BBC THREE. It:

 

• Offers viewers choice and control over live contemporary music events. In 2005, the Glastonbury multiscreen attracted 1.1 million viewers.

 

• Provides gigs on near demand – in a unique TV tie-in with BBC Radio 1, BBC THREE hosted the station's Big Weekend under the Red button, along with gigs from the Red Hot Chili Peppers and T in the Park attracting an audience of 1.1 million.

 

• Gives backstage passes to comedies – the Red button service on the second series of Little Britain attracted 1.4 million viewers.

 

Internet

 

BBC THREE is setting trends for the rest of the market:

 

• In 2006, BBC THREE launched Funny Hunt on bbc.co.uk/bbcthree – a user-generated comedy competition to find the next big comedy talent, attracting hundreds of entries.

 

• It became the first channel in the world to première programmes on the internet with The Mighty Boosh – there were 668,077 requests to view.

 

• There have been over three million requests, to date, to see BBC THREE comedies via bbc.co.uk/bbcthree.

 

• For the long-running Two Pints Of Lager And A Packet Of Crisps there were 90,000 broadband requests weekly.

 

• For the first series of Tittybangbang, the total number of requests across the series online was 373,179.

 

• On average, the website has more than 500,000 unique users a month. Peak traffic to the site is at 9.00pm.

 

Mobile

 

BBC THREE is making moves onto mobile phones:

 

• BBC THREE launched its mobile WAP site in July 2006 to coincide with the new series Rob Brydon's Annually Retentive. The site offers exclusive content related to the show.

 

BBC THREE CROSS PLATFORM:

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