Main content

How to have a career like Craig David’s – In 4 steps!

Craig David Performs Fill Me In

Craig performs a reworked version of Fill Me In for Mistajam.

It can be tough sometimes in the music industry whether you’re just starting out or you’re experienced in the game.

Craig David's been around for 15 years so he has a few tips on what to do when it seems like you're up against the impossible.

1. Work the system

Use social media platforms in the right way and it might just get you noticed.

Craig suggests if you’re a producer put your instrumentals on a site like Soundcloud – you might just get a singer approach you with a project in mind!

Manager Colin also has tip for YouTube:

If people click on your cover, they'll be able to find your original songs too. Play the game.

You never know when something might go viral... just look at Craig's performance on Mistajam's 60 minutes.

2. Don't Get Yourself Down

For Craig the main obstacle in his career has been self doubt:

Craig David: "The only obstacle I had was my own doubt"

Craig David on he overcame self doubt to succeed in music at Radio 1's Academy in Devon

Craig says by getting stuck in you’ll hopefully feel ready when opportunities start to appear.

"When the opportunity comes you need to be ready for it and I think that’s what a lot of people’s error is they’re not ready".

3. Show your passion

Craig says you have to be enthusiastic at every stage of your career.

You've just got to really want to do work experience
Craig David's manager

"What difference does it make if you’re playing to 2,000 people or 100,000? You either love it or you don't"

That applies whether you're on the stage or off according to Craig's manager Colin.

"It doesn’t mean you can’t work in the industry as a lawyer or as an accountant… but you have to be passionate about music… otherwise you will find it really hard to go to work."

Colin says being keen when you're first starting out is always a good thing.

"The managing director of my company came from work experience. Three people currently working on Craig's campaign came from work experience.

"You've just got to really want to do work experience".

4. Find out what makes you stand out

The industry wants to discover the next big thing – if you’ve got something different you’ve got to get your head down:

Ultimately Craig says it’s all about making good music.

"3 minutes as a musician can change your life... It just depends on how diligent I am to be in the studio through any adversities".

All the BEST Bits from The Academy in Hull

What's New At The Academy?

Fill Your Brain With Music

Radio 1's Big Weekend 2017