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Press Releases
BBC Radio increases reach and share as radio industry enjoys record high
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BBC reach and share up
Record reach for radio industry as a whole
Radio 2 adds half a million in last quarter
BBC Radio posted strong listening figures as more people than ever listened to
UK radio stations, according to data released today by Rajar
(Radio Joint Audience Research Ltd).
The figures - covering the period from 18 September to 17 December 2006 - show
BBC Radio in rude health.
Reach is 32.81 million - 32.66m last quarter and
32.97m last year - and share is 54.4% - 54.3% last quarter and 55.1% last year.
More than 45 million people - or 90% of the UK population - tuned into their
radio every week during the period - the highest number since the weekly survey
began.
Jenny Abramsky, Director, BBC Audio & Music, said: "It's great to see radio
listening at a record high.
"It proves that radio still plays an incredibly
important part in people's lives and that, despite the range of new media
available, listeners continue to value the close relationship they have with
radio."
BBC
Radio 1's reach is 10.26 million - slightly down on last year (10.29m) and last quarter
(10.58m) - and share is 9.7%, compared to 9.2% last year and 9.8% last quarter.
BBC Radio 2 has 13.27 million listeners - an increase of 530,000 on last quarter
(12.74m) and steady on the year (13.26m). Share, at 15.8%, is slightly down on
the year (16%) but up on the quarter (15.5%).
BBC Radio 3's reach is 2.03 million - the same as last quarter but up from last
year's 1.97m. Share (1.4%) is up on the quarter (1.3%) and the year (1.2%).
BBC Radio 4 has 9.34 million listeners - down on the quarter (9.47m) but up on the
year (9.32m). The station's share is 11.1%, down from 11.8% last quarter and
last year.
BBC Radio Five Live - which records a combined reach with its digital service Five
Live Sports Extra - has a reach of 5.92 million, up from 5.78m last year and
5.87m last quarter. Share is 4.5%, up from 4.4% last quarter and 4.3% last
year.
BBC Local and National Radio has a reach of 10.26 million (9.73m last quarter
and 10.44m last year) and share of 10.4% (9.8% last quarter and 11.1% last
year).
Five Live Sports Extra has 650,000 listeners, up from 460,000 last year and
steady on last quarter's 649,000. Its share is 0.1% (0.1% last year and 0.2%
last quarter).
BBC 6 Music has a reach of 383,000 - up from last year's 354,000 and marginally
down on 400,000 last quarter, while share remains at 0.2%, unchanged on the
year and quarter.
BBC 7's reach is 672,000 (600,000 last year and 697,000 last quarter), while
share is 0.3% - the same as last year and last quarter.
1Xtra has 368,000 listeners - slightly up on the year (352,000) but down on
last quarter (394,000). Its share (0.2%) is up on the year (0.1%) and steady on
the quarter (0.2%).
The BBC World Service has 1.26 million listeners in the UK - down from 1.35m last quarter
and last year. Share is 0.6% from 0.7% last year and 0.8% last quarter.
The BBC Asian Network has 493,000 listeners - up on last quarter's 481,000 and
last year's 420,000 - while share, at 0.3%, is level with last year and last
quarter.
JA
Notes to Editors
Weekly reach - BBC Radio |
Reach in thousands |
|
|
|
|
Dec 05 |
Sep 06 |
Dec 06 |
All BBC |
32,973 |
32,657 |
32,810 |
All BBC Network Radio |
28,802 |
28,748 |
28,711 |
Radio 1 |
10,294 |
10,577 |
10,262 |
Radio 2 |
13,252 |
12,739 |
13,269 |
Radio 3 |
1,973 |
2,026 |
2,028 |
Radio 4 |
9,318 |
9,466 |
9,342 |
Radio Five Live |
5,721 |
5,747 |
5,846 |
Radio Five Live (including Sports Extra) |
5,777 |
5,874 |
5,919 |
BBC Local / Regional |
10,435 |
9,730 |
10,262 |
Weekly reach - BBC Radio |
Reach in thousands |
|
|
|
|
Dec 05 |
Sep 06 |
Dec 06 |
Five Live Sports Extra |
460 |
649 |
650 |
BBC 6 Music |
354 |
400 |
383 |
1Xtra |
352 |
394 |
368 |
BBC 7 |
600 |
697 |
672 |
BBC World Service |
1,353 |
1,352 |
1,264 |
BBC Asian Network |
420 |
481 |
493 |
Audience share - BBC Radio |
|
|
|
|
|
Dec 05 |
Sep 06 |
Dec 06 |
All BBC |
55.1% |
54.3% |
54.4% |
All BBC Network Radio |
44.0% |
44.5% |
44.0% |
Radio 1 |
9.2% |
9.8% |
9.7% |
Radio 2 |
16.0% |
15.5% |
15.8% |
Radio 3 |
1.2% |
1.3% |
1.4% |
Radio 4 |
11.8% |
11.8% |
11.1% |
Radio Five Live |
4.2% |
4.2% |
4.4% |
Radio Five Live (including
Sports Extra) |
4.3% |
4.4% |
4.5% |
BBC Local / Regional |
11.1% |
9.8% |
10.4% |
Audience share - BBC Radio |
|
|
|
|
|
Dec 05 |
Sep 06 |
Dec 06 |
Five Live Sports Extra |
0.1% |
0.2% |
0.1% |
BBC 6 Music |
0.2% |
0.2% |
0.2% |
1Xtra |
0.1% |
0.2% |
0.2% |
BBC 7 |
0.3% |
0.3% |
0.3% |
BBC World Service |
0.7% |
0.8% |
0.6% |
BBC Asian Network |
0.3% |
0.3% |
0.3% |
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