BBC
THREE to launch on 9 February 2003
BBC
THREE - the new digital channel that will replace BBC Choice - will
launch on Sunday 9 February 2003.
Stuart
Murphy, the Controller of BBC Choice, confirmed the date to BBC
staff.
He
said: "Our research shows that Sunday is a key night for our
audience and so we have decided to launch on Sunday 9 February.
"This
is only three months away, and there is a lot to do on finalising
the schedule for the channel, but we are really excited that BBC
THREE will be on air so soon.
"Any
channel that brings together comedian Dom Joly and a scientist like
Dr John Marsden should stand apart in the multi-channel world."
BBC
THREE will be a digital channel aimed at young adults, with a rich
mixed contemporary schedule.
It
will bring the best in new entertainment, comedy, contemporary drama
and music to this young adult audience.
Enshrined
in its multi-genre, public service remit is a strong commitment
to Factual, News, Current Affairs, Science, Business and Ethics.
Notes
to Editors
BBC
unveils new logo for BBC THREE (16.10.02)
BBC
welcomes approval for BBC THREE (17.09.02)
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