BBC
unveils new logo for BBC THREE
BBC
THREE, the newly approved digital channel due to launch early next
year, has today revealed its logo.
Developed
by Matt Penney, Designer, Lambie-Nairn, the logo will fulfil a variety
of roles on and off air as well as on the website, in interactive
television and on all written materials.
It
is the first part of the BBC THREE brand identity to be revealed.
Stuart
Murphy, Controller, BBC Choice says:
"The creatives at Lambie-Nairn have done a really good job.
Hopefully viewers are starting to get a sense that BBC THREE is
going to inhabit a completely separate space in the multi channel
world one which is about being multi-culturally British,
about nurturing new talent and about encouraging and guiding creative
risk."
Charlotte
Castle, Creative Director, Lambie-Nairn says:
"The logotype is one element of the BBC THREE brand identity,
and the slanted three gives our designers the potential to develop
in three dimensions.
"We
are very excited about developing this and revealing the rest of
the brand identity nearer to launch."
The
logo is free standing at all times apart from on screen and when
it sits alongside the other channels in the portfolio.
BBC
THREE is a digital channel aimed at young adults, with a rich mixed
contemporary
schedule.
It
will bring the best in new entertainment, comedy, contemporary drama
and music to this young adult audience.
Enshrined
in its multi-genre, public service remit is a strong commitment
to Factual, News, Current Affairs, Science, Business and Ethics.
BBC
THREE will be an inherently multicultural, interactive channel with
80% of programmes specially commissioned for the channel, and 90%
of programming will be made in the UK.
At
least, one quarter of the BBC THREE programme budget will be spent
on independent productions.
Notes to Editors
The proposals
for BBC THREE were approved by the DCMS on 17 September 2002.
The channel will broadcast from 7.00pm. until 4.00am each day.
BBC THREE joins BBC ONE, BBC TWO, BBC FOUR, CBBC and CBeebies as
part of the BBC's portfolio of television channels.
BBC THREE and the other BBC digital channels will be available free-to-air
on all digital platforms, including the forthcoming digital terrestrial
platform Freeview.
Lambie-Nairn specialises in developing creative and innovative pan-media
branding solutions throughout the broadcast and telecommunications
market.
Pictures are available, for press use only, on the BBC's digital
picture service "specials" folder
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