Unit 29: English You Need
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Session 5
Learners' Questions
Welcome to Learners' Questions - the series where we answer your queries about the English language. What will this week's learner question be?
Activity 1
Learners' Questions
Assure, ensure, insure
Betty from Hong Kong says: Could you tell me the difference between assurance and insurance?
Watch the video and complete the activity

Dan
Hi guys! Dan for BBC Learning English here with this week's Learner Question. Find out what it is after this.
OK! This week's learner question comes from Betty from Hong Kong, who writes: Could you tell me the difference between assurance and insurance. I was told that we talk about life assurance but property insurance. However, I have also heard that American insurance companies talk about life insurance. Please help. Well Betty, I can assure you that we’ll give you the answer. Are you ready? Here we go.
Starting with the verbs. If you assure someone about something, then you tell them that it is definitely true or will happen, often in order to make them feel less worried. We often use such phrases as, I can assure you (that)… or let me assure you (that)… in order to emphasise the truth of what we’re saying. For example: Let me assure you that the children will be totally safe.
Ensure is subtly different from assure, and people often confuse the two. If you ensure that something happens, you make certain that it happens. A less formal equivalent of this verb in spoken English would be make sure. For example: Please ensure that you close and lock all doors and windows. In American English, ensure is often spelt with an ‘i’.
Insure has another meaning. If you insure yourself, or your property, then you pay money to an insurance company so that if you become ill, or if your property is stolen or damaged, that company will pay you money. For example: I always insure my phone against water damage and theft.
Now for the nouns. Assurance has the same meaning as assure. If you give someone an assurance that something will happen, you say that it is definitely true or will happen in order to make them feel less worried. For example: I gave her assurance that she would catch the flight.
In British English, we sometimes talk about life assurance as an alternative to life insurance. Insurance is the term used to describe all other types of insurance. For example: That car is not insured. The insurance expired last July.
Finally, please note that we cannot say ensurance. There is no noun which is derived from the verb ensure.
I hope that answers your question Betty. Thank you very much for writing to us. If anybody else out there has a question for Learners’ Questions, you can email us on: learning.english@bbc.co.uk. Please remember to put Learners’ Questions in the subject box and your name and where you’re writing from. We get a lot of emails, guys, and I’m afraid that we can’t answer all of them, but we do read every single one. And for more information, go to our website, of course. bbclearningenglish.com. That’s it for this week’s Learners’ Questions. I’ll see you next time. Bye!
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Summary
Assure / Assurance
If you assure someone about something, then you tell them that it is definitely true or will happen, often in order to make them feel less worried. We often use such phrases as, I can assure you (that)… or let me assure you (that)… in order to emphasise the truth of what we’re saying. Assurance has the same meaning as assure. If you give someone an assurance that something will happen, you say that it is definitely true or will happen in order to make them feel less worried.
Let me assure you that the children will be totally safe.
I gave her assurance that she would catch the flight.
Ensure
If you ensure that something happens, you make certain that it happens. A less formal equivalent of this verb in spoken English would be make sure. In American English, ensure is often spelt with an ‘i’. We cannot say ensurance. There is no noun which is derived from the word ensure.
Please ensure that you close and lock all doors and windows.
Insure / Insurance
If you insure yourself, or your property, then you pay money to an insurance company so that if you become ill, or if your property is stolen or damaged, that company will pay you money. In British English, we sometimes talk about life assurance as an alternative to life insurance. Insurance is the term used to describe all other types of insurance.
I always insure my phone against water damage and theft.
That car is not insured. The insurance expired last July.
To do
Try our quiz to see what you've learned about this topic.
Learners’ Questions Quiz
4 Questions
Decide if these sentences are correct or incorrect
Help
Activity
Decide if these sentences are correct or incorrect
Hint
Ensure means make sure something happens. Does this make sense here?Question 1 of 4
Help
Activity
Decide if these sentences are correct or incorrect
Hint
Insure means to pay money to protect something from being damaged. Does this make sense here?Question 2 of 4
Help
Activity
Decide if these sentences are correct or incorrect
Hint
Can we make ensure into a noun?Question 3 of 4
Help
Activity
Decide if these sentences are correct or incorrect
Hint
Is it life assurance or life insurance?Question 4 of 4
Excellent! Great job! Bad luck! You scored:
End of Session 5
Well, that's it for this unit! Join us again in Unit 30 for more Exam Skills, News Review, Pronunciation in the News, The Teachers' Room and Learners' Questions!
In Session 1 we're making one more visit to the world of exams. Our top tips have hopefully helped you along the way but we've also asked you to share your advice with us and now we can hear what some of you have been saying… see you in Session 1!
Session Vocabulary
assure
make someone feel less worried about something
ensure
make sure something will happen
insure
pay money to protect something against damage