How do budget airlines fix your seat price?

Are you bewildered by constantly changing air fares when searching online? Welcome to the world of complex pricing. You, the consumer, can pay significantly more than the person sitting next to you on the same flight, depending on when you book. Evan Davis talks to Easyjet's UK Director, Sophie Dekkers, about how some airlines price their tickets. They are joined in the studio by Simon Warsop, chief underwriting officer personal insurance at Aviva and Dr John Thanassoulis, Professor of Financial Economics at Warwick Business School.

First broadcast on The Bottom Line, 9 March 2017.