Athleisure: sportswear as fashion?

Beyoncé has her sportswear line, Ivy Park - and with everyone from Karl Lagerfeld and Alexandra Wang to Rihanna and Kate Hudson supporting fashionable sportswear, it’s already become an industry worth over £4.5bn, according to the consumer market research group NPD. Joanne Admiral, founder of athleisure wear company ‘Hey Jo’ and Kenya Hunt, Fashion Features Director at ELLE UK, join Jenni Murray to discuss.

First broadcast on Woman's Hour, 14 April 2016.