Session 4

Time to do some reading and listening to help you practise this unit's grammar and vocabulary. First, take a look at our magazine article. See how much you understand, and perhaps you can spot some of our deliberate mistakes! Then, practise your listening skills by tuning into this unit's News Report, brought to you by Sophie.

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Activity 2

News Report

How fashionable is business?

For most of us, fashion is all about fun - clothes, catwalks and shopping. But for some, the fashion industry is a very serious business.

This unit's News Report looks at the business side of the fashion industry. Listen to the audio to hear some examples of this unit's grammar in action - and learn some useful vocabulary along the way.

Listen to the audio and study the vocabulary.

Show transcript Hide transcript

The fashion business is big.

In fact, it's twice the size of the UK car industry, according to the British Fashion Council.

Fashion is more than just dresses and handbags; the industry includes design, sales and manufacturing. It's the largest of the British 'creative industries'.

During London Fashion Week, buyers from across the world spend around £100m on orders. Many companies are using social media to reach this global market. Burberry puts its catwalk show on the internet so customers can watch online wherever they are.

But it's also a very competitive business, where 95% of new companies fail in their first five years, says fashion blogger Imran Amed. He says: "For some of these young designers to succeed, they're shipping to 30 or 40 or 50 countries around the world, they're sourcing their fabrics and materials from India and from Italy and from France."

It's a 'complex' business, which needs things like marketing as well as creativity and ideas.

And, if you're not a well-known brand, it's easy to go out of fashion.

Download

You can download News Report from our Unit 2 downloads page. (size 4MB)

 

Vocabulary

industry
all the companies and parts of one type of business, for example: the fashion industry, the health industry, tourism

manufacturing
making things in large numbers, especially in a factory

creative
making or using new ideas

global
relating to the whole world

shipping
moving things from one place to another, often in order to sell them

complex
involving a lot of different parts and processes

sourcing
(here) finding

marketing
the things companies do, for example advertising, to persuade people to buy things

brand
well-known company or group of products, for example, Gucci, Coca-Cola, the BBC

Related Story

This report is based on an original BBC News story.

 

End of Session 4

That's all for this session. We hope it was useful. Don't forget, you can practise more grammar and vocabulary by visiting our grammar and vocabulary reference pages.

Join us again in Session 5 where you can test what you've learnt this week in our quiz, and also hear the next episode of our weekly drama, The Race. Phil starts his 80-day adventure. How will it go?

See you later!

Session Vocabulary

  • industry
    all the companies and parts of one type of business, for example: the fashion industry, the health industry, tourism

    manufacturing
    making things in large numbers, especially in a factory

    creative
    making or using new ideas

    global
    relating to the whole world

    shipping
    moving things from one place to another, often in order to sell them

    complex
    involving a lot of different parts and processes

    sourcing
    (here) finding

    marketing
    the things companies do, for example advertising, to persuade people to buy things

    brand
    well-known company or group of products, for example, Gucci, Coca-Cola, the BBC