Learning English

Seductive vegetables boost sales

A Stanford psychological study has shown that vegetables labelled in a seductive manner sell better.

Language challenge

Vegetables with seductive names sell better, according to a new study. Which of these words is NOT a synonym of seductive?

a) alluring
b) enticing
c) ingratiating

Watch the video and complete the activity

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The story

(A) psychological study of students in California suggests people are more likely to consume healthy portions of vegetables if they are labelled with seductive names.

They found sales went up by 25% when advertised with indulgent labels such as ‘twisted citrus-glazed carrots’ and ‘sweet sizzling green beans and crispy shallots’.

Key words and phrases

indulgent
allowing you to do something when you shouldn’t

decadent
pleasant but immoral

jazzier
brighter, more colourful and more attractive

To do

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Downloads

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Language challenge - answer

c) ingratiating

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