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![]() ![]() The business of freedom of the press Will big be beautiful? ![]() What will the media look like in 75 years' time? Will the current domination by huge media organisations continue or does the future lie in small, nimble companies which are close to their audience? Some individual journalists are already charging readers directly, so why do they need big organisations to back them up? Steve Evans talks to some of the existing media companies about how they are adapting their business plans for the 21st Century and to their new rivals about whether they are planning to stay small or take on the titans at their own game. Show me the money ![]() Should journalism make money? BBC World Service is funded by taxpayers, but bbcnews.com and the television channel BBC World are both commercial operations. In the United States, National Public Radio struggles to survive in the competitive marketplace, while in Africa many local radio stations have to play a lot of music to get a big enough audience to draw advertisers to the news. Steve Evans talks to senior managers from these organisations about whether journalism should make a profit. He asks whether the old business models from the 20th century still hold true in the internet age. |
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