The Media Show: Will AI kill the advertising industry?
Meta’s plan for new tools that will let anyone make ads, Dan Snow marks 10 years of History Hit, and China grows media output after US cuts to Radio Free Asia.
The advertising industry is facing dramatic change, after Meta announced new AI tools that will let anyone make ads. Sir Martin Sorrell, Executive Chairman of S4 Capital, and Alex Dalman, Co-chair of the Advertising Association’s AI Taskforce, discuss whether the industry faces an existential threat.
Dan Snow is the TV historian turned media mogul, whose network History Hit celebrates its 10th anniversary this month. With a streaming service, a YouTube channel, and popular podcast, Dan reflects on how he built it and why he thinks today is boom time for history content.
Following budget cuts by the Trump administration to the US Agency for Global Media, services provided by Radio Free Asia and other outlets broadcasting to countries with restricted media access have been scaled back. The Washington Post has now reported that China’s state radio has moved to fill the void by launching new services and jamming frequencies previously used by Radio Free Asia. Michael Bristow, Asia-Pacific Editor at the BBC World Service, assesses the implications.
Producer: Lisa Jenkinson
Assistant Producer: Lucy Wai
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