Fundraising appeal

An Inquiry into the Nature and Causes of the Wealth of Nations, Adam Smith, 1776

Gross Domestic Philanthropy - An international analysis of GDP, tax and giving, January 2016

The UK beer market is estimated $15.5 billion in 2019 - Statista

Meat Products and Sausages is estimated $18.6 billion in 2019 - Statista

Bread estimated $4.7 billion in 2019 - Statista

UK GDP is estimated at $2800 billion in 2018

Tithe

Fund Raising in the United States: Its Role in America's Philanthropy, 1965, Scott M Cutlip, Transaction Publishers

Fundraising Management: Analysis, Planning and Practice, 2014, Adrian Sargeant and Elaine Jay, Routledge

The Rotarian - Money Raising Campaigns, October 1924

Have charity shock ads lost their power to disturb - The Guardian

A Signalling Explanation for Charity, Amihaj Glazer and Kai A. Konrad, The American Economic Review, Vol. 86, No. 4, September 1996

The Mating Mind: How Sexual Choice Shaped the Evolution of Human Nature, 2000, Geoffrey Miller, Vintage

Toward an Understanding of the Economics of Charity: Evidence from a Field Experiment, 2005, Craig Landry, Andreas Lange, John A. List, Michael K. Price and Nicholas G. Rupp. East Carolina University, University of Chicago, University of Maryland, University of Nevada-Reni, NBER and RFF

Impure Altruism and Donations to Public Goods: A Theory of Warm Glow Giving. Kames Andreaoni, The Economic Journal, Volume 100, Issue 401 (June 1990)

Effective Altruism

The Effect of Effectiveness: Donor Response to Aid Effectiveness in a Direct Mail Fundraising Experiment, 2015. Dean Karlan and Daniel Wood, Economic Growth, Center Discussion Paper No. 1038

 The GiveWell Blog - Mega-Charities