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It is the Little Things
Peter Day talks to the Professor Robert Cialdini, an expert in the scientific study of persuasion, about how little actions can make big differences in the way we live, work and shop.
Last on
Thu 13 Nov 2014
20:05GMT
BBC World Service Online
Broadcasts
- Thu 13 Nov 2014 13:05GMTBBC World Service Online
- Thu 13 Nov 2014 20:05GMTBBC World Service Online
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