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Press Releases
BBC welcomes approval for new on-demand services
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The BBC Executive today welcomed the BBC Trust's decision to approve new
on-demand services, subject to certain conditions, following a Public
Value Test.
Mark Thompson, the BBC's Director-General, said: "We are delighted with
the BBC Trust's decision to approve our on-demand proposals.
"The first
Public Value Test has been an extremely rigorous and exhaustive process.
"This is a significant decision as the new on-demand proposals are at the
heart of the BBC's Creative Future.
"However, we disagree with the Trust's
decision to exclude classical music podcasts from the proposal: our
research suggests that classical music audiences would wish to download
classical music programmes from the BBC and to listen to them on their terms, free at
the point of use."
Ashley Highfield, the BBC's Director of Future Media & Technology, said:
"'We are facing unprecedented rates of change in technology and audience
expectations.
"BBC iPlayer responds to a need for greater control and
flexibility over how and when audiences access BBC content.
"It is a
critical part of the BBC's strategy to maintain impact and relevance in a
world where viewing and listening habits are shifting from linear to on-demand.
"In its initial release, BBC iPlayer will make BBC Television
programmes available for download, free for UK licence fee payers, at
high quality, with no advertising, for up to a week after transmission."
The proposed launch date for BBC iPlayer will be announced in due course.
CP/ST
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