Category: BBC
Date: 16.05.2006
Printable version
The BBC announces today that it is looking to acquire the services of a small
roster of suppliers to provide strategic and creative content for its priority
marketing campaigns commencing on 1 January 2007.
This will be the result
of a formal review of the BBC's current Advertising Roster, a review which is
required to satisfy the BBC's fair trading responsibilities.
Suppliers will be required to work across the BBC's public service portfolio
including BBC ONE, BBC TWO, its Digital Channels, Radio Networks and other New
Media Services.
Successful suppliers will work with the BBC's Marketing
Department to deliver communications plans and creative content for specific
marketing campaigns.
Campaigns will predominantly utilise the BBC's own media - including TV, radio
and online - with occasional use of external media such as posters and press
advertising.
The suppliers will have overall responsibility for successful delivery of the
campaigns, however, production of TV and radio executions will be exclusively
produced by the BBC's preferred supplier in this area, Red Bee Media.
Interested agencies need to apply via bbc.co.uk/supplying - see the link on the right-hand side of this page.
The selection process will be completed by the end of the year.
BBC Press Office
