BBC
and La Opinión launch online partnership
The
BBC and La Opinión, the largest Spanish-language newspaper
in the United States, have made the content of their online sites
mutually available via a hyperlink agreement.
The
agreement will bring readers of bbcmundo.com
closer to news about the large and influential Hispanic community
in the US with a direct access to laopinion.com,
while the visitors to the La Opinión website will find links
to bbcmundo.com homepage, sports, science and economy sections.
La
Opinión also offers links to the BBC Spanish American service's
audio streams, available in Real Audio.
Julia
Zapata, Head of the BBC Spanish American Service, said: We
are delighted to be associated with America's most respected Hispanic
newspaper.
"I
am sure the agreement with La Opinión will be of great mutual
benefit and reinforce the BBC brand positioning among the US Hispanic
community, which is very important to us."
Patricio
Zamorano, Online Editor of La Opinión Digital adds: "We
are proud to work with one of the most prestigious news leaders
of the world and to provide our users with quality content.
"La
Opinión and BBC Mundo share the same principles of quality
journalism and focus on the information needs of people.
"We
are happy that BBC Mundo users will use us as their window to Spanish-language
journalism in the US."
Notes
to Editors
BBC
World Service broadcasts programmes around the world in 43 languages
and is available on radio and online at bbcworldservice.com.
It
has a global audience of 150 million listeners while its websites
receive 100 million page impressions each month.
BBC Spanish American service is rebroadcast by more than 100 stations
to 5.6 million people in Latin America.
Its
online site bbcmundo.com
is updated 24 hours a day, seven days a week and provides a wide
range of information on international news and current affairs,
world economy, science, technology, arts, entertainment, offers
chat forums and the opportunity to learn English.
La
Opinión Digital is responsible for the creation and online
publication of www.laopinion.com,
a premier Spanish-language website, which serves the online U.S.
Hispanic community.
Everyday,
laopinion.com provides the Hispanic community with national, international,
and local news as well as sports, entertainment, life and style,
health and business content which reflect the interests and is presented
from the perspective of Latinos living in the United States.
La
Opinión is owned and operated by impreMedia LLC, the first
national Spanish-language newspaper company. impreMedia also owns
El Diario/La Prensa in New York.
The
BBC is not responsible for the content of external internet sites
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