Press
Pudsey to donate through your TV
This
year Pudsey Bear will be encouraging millions of digital TV viewers
to press Pudsey to donate to BBC Children in Need.
From
11 to 18 November digital satellite viewers will be prompted to
press the Pudsey "donate" icon on their screen to submit
donations to help raise money for children's charities across the
UK.
Digital
satellite viewers can press the red button on their remote control
during Bargain Hunt, Ready Steady Cook and the BBC's Children in
Need show on Friday 15 November to make a pledge for any amount
between £5 and £1,000.
Once
Digital Satellite viewers press the red button the programme shrinks
to a quarter screen and viewers are taken through a simple step
by step guide that allows then to make a donation.
Digital
Cable viewers will be able to press to RED and have access to pages
of content about BBC's Children in Need.
Freeview
viewers will have access to a special BBC Children in Need section
of digital text during the appeal show on Friday 15 November.
The
service provides all the latest news stories from the charity as
well as details of how to donate.
Emma
Somerville, BBCi's Head of 24/7, said: "We decided for the
first time to change the usual call to action press red icon to
the familiar brand of Pudsey the Bear with the word donate.
"Digital
Satellite viewers will be able to clearly see the icon relates to
the BBC's Children in Need appeal which will hopefully trigger them
pressing red and donating to the charity.
"We
hope it will give people a better understanding of what 'pressing
red' is all about."
This
follows on from last year's successful initiative which saw almost
£500,000 donated via interactive TV.
Notes
to Editors
BBCi
is the name for the BBC's interactive services working across the
web, digital television, and handheld mobile devices, providing
a single signpost and easier way of getting to the BBC's great information,
entertainment and education services.
Donating
via interactive TV will be available on digital satellite during
Bargain Hunt programmes broadcast on BBC ONE from Monday 11 to Thursday
14 November; Ready Steady Cook broadcast on BBC TWO on 14 November;
and the BBC Children in Need show on BBC ONE on 15 November.
BBCi
is offering online users the chance to donate money to BBC's Children
in Need through its website at bbc.kongjiang.org/www.bbc.co.uk/pudsey.
Visitors
to the site can order a Supporters' Pack to help with their fund-raising,
swap tips and stories on the BBC's Children in Need message boards,
publicise their own events - and find out what's happening in their
local area.
There's
also an opportunity to win a Beckham-signed England shirt in the
Pudsey photo competition.
And
on the night itself, live chats backstage with the celebrities taking
part in the TV show!
Children
in Need press pack
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