05.03.03
Big
things come in small packages!
BBC
Audiobooks will be giving consumers more words for less money by
releasing a range of popular audios on MP3 CD.
From
April 3rd 2003, 6 best-selling titles from the BBC Audiobooks collection
will be available to purchase on this emerging format which can
provide up to 10 times the content of a standard CD.
BBC
Audiobooks is the only audio book publisher in the UK to be releasing
MP3 CDs and aims to be at the leading edge of bringing new technologies
to audio book consumers.
Initially
six titles will be introduced, all retailing at £19.99:
- The
Hobbit
- Dead
Ringers Volume 1, 2 and 3
- The
Complete Fawlty Towers
- The
Complete Hitchhiker's Guide to the Galaxy
- Doctor
Who: Web of Fear and the Abominable Snowman
- Doctor
Who: The Dalek's Master Plan
MP3
CD is a format which brings clear benefit to the consumer. Up to
15 hours of spoken word content can be compressed onto one CD. This
gives the user the benefit of fewer discs at a comparably lower
cost to a standard CD or cassette format. Consumers can listen on
MP3 compatible CD players, CD walkmans, PC's and DVD players. The
range will be available to purchase online at www.bbcshop.com.
If
the initial trial is a success, BBC Audiobooks will release further
titles in 2003.
Stephen
Davies, International Development Director, BBC Audiobooks, said:
"There is no doubt that advances in digital technology will
bring enormous benefits to the audio book listener - greater flexibility,
better quality and the potential for more content for less money.
MP3-CD is one format that delivers these benefits. We see this as
a terrific example of a broader BBC Audiobooks strategy to explore
the ways in which innovation in technology can make the listening
experience more pleasurable and better value for money."
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