Media Brief

I'm the BBC's media correspondent and this is my brief selection of what you need to know.

BT has confirmed it will launch a cut-price subscription to Sky Sports next season, after BSkyB reached an interim deal with Ofcom, pending an appeal over its pay-TV ruling reports the Guardian and the Telegraph.

Who won the final prime ministerial TV debate between the three main political party leaders, if anyone?

The Times' TV critic Andrew Billen says BBC and David Dimbleby won.

The Guardian reports that News International has withdrawn from the audit of UK newspaper website traffic, pending the launch of its pay walls in June. Mail Online remained the most visited site in March, according to the Audit Bureau of Circulations Electronic.

BSkyB gained 428,000 HD subscribers in the last quarter, the Guardian says. According to their latest financial results that is a 76% increase.

BBC Radio 4's Today Programme finds out how Private Eye is covering the election.

The BBC Newspaper Review says that the final prime ministerial debate between the three main political party leaders dominates Friday's papers.

Links in full

Rupert Neate | Telegraph | Sky Sports price war beckons for football and cricket fans
Mike Sergeant | BBC | Who got the most from final clash?
Andrew Billen | Times | King of election broadcasting: David Dimbleby
Jemima Kiss | Guardian | ABCes: News International pulls out
Mark Sweney | Guardian | BSkyB thrives on HD surge
Today Programme | BBC | Eye examination
BBC | Newspaper review

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